At the 17th of March, the Austrian Filmmuseum will be showing a film program about commercial films of avant-garde artists like Hans Richter, Joris Ivens and Johann Lurf. 

A lot of avant-garde artists worked both for non-commercial customers, like labour unions and idealistic groups, and for commercial customers at the same time. Moreover, a lot of innovations of the avant-gardist design and distribution established after it was commissioned by companies. Philips Radio (1931) is a good example of that: It is the first film with sound and the storytelling and the visual style of the film were both avant-garde. Ivens did this in all his commercial films: He always created and achieved a lot of freedom in his commercial films and because of that, these films were rather experimental and personal than suitable for advertisement. Read the the program: http://www.filmmuseum.at/jart/prj3/filmmuseum/main.jart?rel=en&reserve-mode=active&content-id=1219068743267&seldate=2013-03-17&curdate=2013-03-17

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